Through the 2024 Fresh Seminar Class in the First Year of the Department of Business Administration International Exchange between Japan Students and International Students - Based on "Researching Hometowns' SDGs" Participation Factors of Japanese and International Students in Intenational Exchange Classes -　　　　　　　　　　　　　　　
ONODERA Taeko; NAKAMURA Masahiko; YUAN Xiaoyu; LIN Zhao
Journal of Teikyo Heisei University, Mar. 2025, [Reviewed]

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation
Zhao Lin; Toshihiko Souma
Sage Open, Oct. 2024, [Reviewed]

How Group Perception Affects What People Share and How People Feel: The Role of Entitativity and Epistemic Trust in the “Saying-Is-Believing” Effect
Tingchang Liang; Zhao Lin; Toshihiko Souma
Frontiers in Psychology, 22 Sep. 2021, [Reviewed]
This research investigated how interpersonal communication with a large audience can influence communicators’ attitudes. Research on the saying-is-believing effect has shown that when an individual’s attitude is perceived in advance by a communicator, the communicator tunes the message to the person, which biases the communicator’s attitude toward the person’s attitude. In this study, we examined the conditions under which audience tuning and attitude bias can occur with audiences containing more than one individual. We manipulated communicators’ perceived group entity for a large audience and the audience’s prior attitudinal valence and measured the audience’s epistemic trust. The results showed that communicators tuned their messages to the audience’s attitude when they perceived group entitativity and epistemic trust. Furthermore, tuning the message to the audience was found to bias communicators’ subsequent impressions of the topic in a direction closer to the audience’s attitude. These results suggest that perceiving a large audience as a group influences the subsequent impressions of electronic word-of-mouth product or service communicators.

「大学経営」が職員の革新的な行動を促すためには何が必要か －大学職員と民間企業の従業員との比較から－　　　　　　　　　　　　　　　
Mar. 2019, [Reviewed]

The Effect of Active Learning Lessons- A Case of a Financial Education for the Elderly -
Lin Zhao; Deji Chie; Soma Toshihiko
Journal of Japan Academy of Consumer Education, 2019, [Reviewed]
Although active learning in consumer education has already been put into use, the effect has not
yet been tested. In this research, focusing on consumer education for the elderly, we first aim to
empirically examine whether active learning is effective in acquiring knowledge and information.
The results of the survey, which was conducted as a financial education lesson for the elderly,
revealed that active learning was more effective in acquiring knowledge and information than
lectures. Moreover, it was revealed that the effect of active learning is greater when the students’
level of understanding and involvement in the educational content is lower.

A Study on Influence Factor of Pricing Method Called Pay What You Want—Focusing on the Content Industry of China—
Lin Zhao; Muramatsu Junichi
Journal of Japan Management Diagnosis Association, Mar. 2016, [Reviewed]
It has become necessary and important to have a perspective of customer-based pricing because according to value co-creation, the value is co-created in the process of consumption and uniquely determined by customers. As the first step of the study of customer-based pricing, this study focused on exploring influence factors and chose Pay What You Want as the typical customer-based pricing method to analysis. Through the result of internet questionnaire, it is found that satisfaction which is before and after consuming and altruism has a positive influence on the payment of Pay What You Want. Fairness and self-image concerns are insignificant factors. Finally, based on the results, we showed the direction of the strategy of Pay What You Want and was able to contribute a new means to the development of pricing strategies in management diagnosis.

参加型価格メカニズムに関する一考察 : Pay What You Want方式を中心として—A Study on Participative Pricing Mechanism with Reference to Pay What You Want—特集号 サービスとイノベーション
Mar. 2016, [Reviewed]

Value Co-Creation Marketing
Contributor, Chapter 12: Management of Outcomes
29 Mar. 2025
9784495650247

連携による知の創造: 社会人大学院の新たな試み
Contributor
16 Apr. 2014
4561266321