An Analisys of long-haul Low-cost Carrier in Japan　　　　　　　　　　　　　　　
TAKESHI TANAKA
Proceedings of JITR Annual Conference,2025, Dec. 2025
In previous studies, it was commonly believed that the LCC (Low-Cost Carrier) business model is most effective on short-haul routes, and that operating medium- to long-haul routes presents significant challenges in terms of aircraft operational efficiency and the suppression of crew labor costs. However, with the launch of ZIPAIR Tokyo by the JAL Group in 2020 and Air Japan by the ANA Group in 2024, the international medium- to long-haul LCC market has seen a rapid revitalization. While demand for overseas travel from Japan has been sluggish in the post-COVID era, this paper examines the future potential of medium- to long-haul LCCs in Japan, based on interviews with the management teams of the two newly launched carriers and the background of their development.

Overseas travel purchasing as a “sympathetic-type conspicuous consumption” under influence of reference group by SNS spread　　　　　　　　　　　　　　　
TAKESHI TANAKA
Rikkyo Bulletin of Business 2020 NO.17, Dec. 2020, [Reviewed]
Increase in overseas travel among young people is due to the influence of "sympatthetic-type conspicuous consumption in the influence of the reference group due to the spread of SNS. A new tourism motivation called "sympathetic-type conpicuosness" was extracted.

Consideration on overseas travel purchasing under the influence of reference group by SNS spread ～Overseas travel as a “sympathetic-type conspicuous consumption”with a focus on young people～　　　　　　　　　　　　　　　
TAKESHI TANAKA
Master's thesis, Rikkyo University Graduate School of Business Administration, Jan. 2020
The growth in the number of young people leaving the country since 2016 is due to the influence of sympathetic-type conspicuous consumption under the influence of the compliant group due to the spread of SNS. We extracted a new tourism motivation of "sympathetic-type conspicuousness", and found that "reference group"are influential.

Proposal for Tourism-based nation 'Japan'　　　　　　　　　　　　　　　
Keiichi Hsegawa; Waseda University Faculty of Commerce Professor, Others, Publication planning and editing assistance
Seibundo, Jul. 2016
9784792350673

An Analysis of Long-haul Low-cost Carrier in Japan　　　　　　　　　　　　　　　
TAKESHI TANAKA
Paper Presentations at the 40th National Conference of the Japan Institute of Tourism Research, 06 Dec. 2025